Flowco Goes Big with LED at SPE ATCE 2026

A strong exhibit gives attendees something to notice from the aisle and something to explore when they step inside. At the SPE Annual Technical Conference and Exhibition in Houston, Flowco’s space brought both together through physical product displays, prominent branding, and a custom LED installation from Popshap.

Located at the George R. Brown Convention Center, the exhibit paired an open meeting area with an elevated digital centerpiece. The LED wall brought motion and product messaging above the conversations happening below, making digital content a visible part of the exhibit’s architecture.

A Custom LED Wall That Turned the Corner

Popshap supplied a large format LED wall configured around a corner, giving Flowco space to present content across two adjoining faces. The installation extended the brand’s digital presence beyond a single viewing direction, with messaging visible from multiple approaches.

Positioned above the exhibit’s lower graphics, the display added height and a distinct visual focal point. Its placement kept the floor available for product presentations and meetings while putting Flowco’s content in view overhead.

Bringing Product Stories into View

The LED content featured field imagery, equipment visuals, and messaging about Flowco’s engineered solutions. These elements gave the exhibit a way to introduce technical topics at a scale attendees could see as they approached.

Physical equipment displays offered a closer look at the products, while the LED wall provided a broader visual backdrop for those conversations. Together, they created opportunities for the Flowco team to move from an introduction on screen to a detailed discussion on the floor.

Display Technology Planned Around the Space

The installation used fine pixel pitch LED technology to support detailed imagery and readable messaging within the exhibit environment. Its corner configuration made the screen part of the structure’s overall design, complementing the surrounding branding and open layout.

Popshap’s scope also included display controllers and onsite technical support, supporting the installation’s operation throughout the event.

Put Your Brand in View

Flowco’s exhibit showed how a custom LED wall can add a prominent digital presence while preserving space for the people and products at the center of an event.

Planning your next trade show exhibit or show management experience? Schedule a demo with Popshap to explore LED walls and display solutions tailored to your space, content, and event goals.