Interactive or Static: Which Display Drives More Engagement?

When it comes to planning your next event or trade show booth, one of the biggest decisions you’ll face is choosing between an interactive touchscreen display and a static, non-touch screen. Both serve an important purpose, but they deliver very different experiences, and the right choice depends on your goals and how you want people to connect with your brand.

Interactive displays have become increasingly popular for a reason. They invite people to touch, explore, and engage directly with your content. Whether it’s walking through a product demo, browsing digital catalogs, or filling out a quick form, touchscreens create a memorable, hands-on experience. This type of engagement not only draws visitors in but also helps them remember your booth and your message long after the event is over. Touchscreens are especially effective when you want to encourage participation, show interactive maps, or offer personalized information that visitors can discover at their own pace.

On the other hand, static or non-touch displays are powerful in their own way. They offer simplicity and consistency, perfect for running videos, brand messaging, or digital posters that tell your story visually. These displays are easy to manage and maintain, making them ideal for busy environments where you want your visuals to do the talking without the need for constant interaction. Static displays shine when your goal is to showcase high-impact visuals or looping content that captures attention from afar.

At the end of the day, the best choice depends on the type of experience you want to create. If you’re looking to start conversations, gather leads, or immerse visitors in your brand, an interactive display is the way to go. But if your focus is on presentation, visibility, and a sleek design, a static display can make just as strong of an impression.

In many cases, combining both creates the perfect balance. Interactive touchscreens engage visitors up close, while static LED walls or digital posters pull them in from across the floor. Together, they make your booth stand out and keep people coming back for more, and that’s what every great event experience is all about.